0%. But more importantly, you should start to optimize the gameplay itself. We decided to revisit it with Supersonic when we saw that multiplier gates were trending in hyper-casual games. $200,000 minimum guaranteed for a game launched and confirmed. Products are similar. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. 13. Hitberry Games is focusing on the Hyper-Casual market and makes games for mobile app | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. UPDATE: We’ve released a new benchmark report here for 2022. 20 and $0. I tested several HC (Hyper casual) games partnering with a publisher. Just. In the US, advertisers were expected to pay afterwards from $10. We analyzed $48 million of paid installs across 36 countries to give mobile game publishers everything they need to launch, scale, and optimize their hyper-casual portfolios using paid installs. Generally speaking, these viral or satisfying themed games are based on trends found on social media platforms such as Facebook, Instagram & TikTok. How to make a successful hyper-casual game. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . Born2Play is a hyper-casual development studio based in Shanghai, founded by Stan Mettra in 2018. How to calculate CPI, CPC, eCPM and more. UPDATE: We’ve released a new benchmark report here for 2022. This MVP had a $0. Hyper-casual games have massive addressable markets which all do not differ much. 09 for Android and $0. 53 for iOS CPI against only $1. 35 CPI is successful for further scale. 2 USD, if. 🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. 08. The old formula: ‘Launch a game with great metrics in. In contrast, iOS’s $2. We recommend reading the CPI (cost per install. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Studio Community Director - HOMA. 00 APAC EMEA U. The hyper-casual landscape in 2023: Trends and insights for developers. biz called “The Ascendance of Hyper-casual,” where I dissected the emergence of hyper-casual as a new genre in the mobile gaming space. • On iOS, hyper-casual games have an average CPI of $0. For this very reason, precise targeting is not as important as low CPI here. 63. dollars. 50 to $0. 50 is considered too high. 08 CPI for iOS • Facebook is the mobile network of choice for hyper-casual publishers with an average CPI of $0. However, it may not be the most accurate one. Clement , Apr 20, 2023. The hyper-casual game industry has a unique way of working. It’s also important to emphasize the actions shown in the gameplay with. Hypercasual games have a significantly lower cost per install (CPI) compared to other genres. Tenjin | 2,085 pengikut di LinkedIn. Bu videoda cidden çok sevdiğim filmleri konuşuyoruz!Giriş 00:00Gerilim 00:36Bilim-kurgu 01:41İnanılm. In 2017, I wrote a three-part series on PocketGamer. Therefore, make sure to take a look at the genre benchmarks and use the techniques you can apply for getting the most out of your mobile game. Mobile App Development Studio Focused on Mobile Games, AR/VR Solutions, NFT and Branded Games | With many years of IT recruiting experience and access to the best IT personnel, we decided to create Hitberry Games. Yet, there are rumblings that players are now responding best to amalgamations of hyper-casual’s simple mechanics and core games’ more immersive gameplay loops. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. In this report, you’ll gain exclusive insights on ad spend and median CPI on a country, ad network and platform level. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. Hyper-Casual games. The stagnant revenue, coupled with the increasing CPI, can break down the hyper-casual monetization model,. 1. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. Tall Man Run – 49. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. 4. 95 cents. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. 42 on iOS and $0. Feature Mar 21st, 2023. Bu verilerin en önemlilerinden birisi CPI…HitBerry Games in Boydton, VA Expand search. A low CPI is essential as it indicates that your game can reach scale and appeals to a broad audience. In an early version of the game’s creative, a couple is shown with the. In conclusion, no-code app development tools have revolutionized the software industry, particularly in the post-PC and mobile era. Master Game Publishers CPI, Game Retention & designing Hyper Casual games. 10 or $0. Bringing transparency and insight into your mobile marketing. 04. With the CPI hopefully as low as it is already, it’s more important to focus on making game improvements than adjusting your video creatives so you can see that the game generates enough engagement over time. 17 on iOS to $0. The ability to spot social trends and turn them into hyper-casual games is a key skill for developers looking to succeed in this market. 20 and $0. 56, $0. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. Try Different Networks Most HC (hyper-casual) publishers use Facebook as their main testing platform, but do not be afraid to try new networks. 5% -4. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. Additionally, we have partnered with. Summary. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. Our company is made up of driven, passionate people who bring their unique. 63. For example, India has the lowest CPI of $0. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. By creating engaging CPI videos, you can reach ou. Why CPI is especially important when it comes to hyper-casual games? The reason goes down to the peculiarity of such games. 42 respectively. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. Posted by 1 year ago. U. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. For this very reason, precise targeting is not as important as low CPI here. S. By Lewis Rees, Staff Writer. For all prototypes that hit a CPI of $0. Get inspired by the art you see in the top hyper-casual charts. When expanded it provides a list of search options that will switch the search inputs to match the current selection. 4 billion downloads. (IAA) have become dominant drivers of revenue in recent years — mainly for casual mobile games. When you go to mid-core, the CPI numbers start from a few dollars, reaching up to $20 per acquired player. 0 is here!! 🚨 And for the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features…As of August 2020, hyper-casual games have an average retention rate of 32. The first step to launching a hyper-casual game is running an initial marketability test on social media networks - this tells you its relative potential for success in the market. We used $0. S. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. Background helpful for gameplay. Continuously work on the app store optimization and run A/B testing experiments. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. This requires developers to be hyper aware of user. Hyper-Casual Benchmark Report for Q3 2022. 5 to 4% for games in general; CPI: from 0. But. The creative team needs 1-2 days to prepare ads for the game and then a CPI test takes 2-3 days. By Lewis Rees, Staff Writer. Typically, the best way to achieve an eye-catching and satisfying video is through creating a ‘wow’ moment, which can help make the players continue. 40. In the fast-paced world of hyper-casual games where retention can be relatively low, competition is high, and the games in the top charts are frequently changing, the pace of publishing matters. These games have simplified mechanics using basic geometry that can hold the attention of your users. Our company is made up of driven, passionate people who bring their unique. The 2018 Hyper-Casual Games CPI Benchmark Report. The user sees an ad. From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. 16. Once you’ve set up your CPI test, let it run for 6 days. What does it cost hyper casual games to acquire users? Cost per Install, Hyper casual games, Q4 2019 - Q1 2020 $0. Doesn’t seem like a lot of money? At an individual user level, these numbers may not seem as impressive. Mar 18 2023. RT @HomaAcademy: Live in ⏰ 1hr - Hyper Casual CPI - Mailchi. During the months of April, May and June, the market reached 4. Target hyper-casual CTR: 2. For example, casual games, such as puzzle or arcade, may have a lower CPI compared to games in the mid-core or hardcore genres, such as strategy or role-playing games, due to the broader appeal of casual games. Post-ATT, advertising on Android came in as more cost-effective with a CPI of $0. Since launching in 2013, the Paris-based company has published over 100 mobile games, with more than five billion downloads and 300 million monthly active users. While if you go with a different ad network, usually, you don’t really know if you’re. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. 40 on android and iOS, respectively. August 22, 2023. RT @HomaAcademy: Live in ⏰ 1hr - 🙂 A new breed of. 5 (tier 1 countries) Now that your ASO is in place, we can look. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. Rather than. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2023. If your core gameplay is engaging, this will be reflected in the first raw footage you use to promote the game. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. D1/D7: day one/day seven retention rate, the % of players who are still playing after n days. August 22, 2023. It contains a concrete and practical guide on how to create effective and engaging game art in hyper-casual. . Meanwhile, darker colors - like black or brown - usually increase CPI. Hyper-casual and hybrid-casual games require different KPIs that need to be measured at the various phases of the game development process in order for you to. Hyper-casual competition. This figure is down from the 1. See full list on crazylabs. A hybrid-casual game is a mobile game with casual or hyper casual core game mechanics which are boosted by the features and monetization models of mid-core games. 11 for Android Cost Per Install. The country has a 45. Sure, you can play around with your marketing material and try to decrease CPI, but since hyper-casual games are small it is generally recommended to start over with a different game. Casual genres, especially hyper-casual games, lead the pack in driving installs across all genres. However, as CPIs have risen and costs of scaling with them, this no longer holds true. Ideally, you should soft launch your game to help test, refine and fix any. UPDATE: We’ve released a new benchmark report here for 2022. The more time users keep playing, the more opportunities for monetizing with ads and in-app purchases and the higher your profit. CPI: Cost per Install. 20 to $0. Perhaps the best known hyper casual title is Candy Crush Saga, launched in 2012 by King. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. . S. 02 CPI for Android and $0. 50 - the more popular games on this scale achieved a higher LTV by optimizing their monetization strategy and improving retention. 09 for Android and $0. Give your game pitch a meaningful name – even when you save your file (include your studio name as well). From 2022 to 2023, the average cost per install (CPI) of casual gaming apps worldwide amounted to 0. Looking forward to this afternoon where I'll be joined by Homa 's Senior Publishing Manager and CPI expert Oleksandr Lysenko where we'll. 19. Cost per install (CPI) has fallen sharply year-on-year, falling from an average of $1. The better retention you have, the higher ARPU you will have and the more revenue you will. . This action is called impression. Hyper-casual CPI - how important is it. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. Hybrid-casual is a strong new market segment driven by consumers, who have started engaging more with casual or midcore games over the last 12 months. Taking a closer look at the regional breakdown of ad spending in hyper-casual segments, Tenjin found that in Q3 2022, the U. S. 2018 Hyper-Casual Games CPI Benchmark Report We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest new subcategory, hyper-casual. Deconstructing. On average, hyper-casual games in the US have an LTV of $0. Target hyper-casual CTR: 2. 5 to 4% for games in general; CPI: from 0. By unifying spend, revenue, and. Swap out darker colors for lighter hues and contrasting colors; Shorten your level length. 15 on Android. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games . In hyper-casual, gameplay is the most influential factor in CPI. Accept. 17 to $0. Currently, the $0. Based on the feedback they got back. HitBerry Games in Moses Lake, WA Expand search. 23 per install. Therefore, keeping. which had a huge impact on user acquisition and increased the CPI (especially in the hyper-casual segment), while the LTV just didn’t catch up. However, in hyper-casual gaming, you need to think big. But here’s the thing - it’s actually an advantage that a high CPI is the main reason your hyper-casual game fails to pass the marketability test, because there are tangible actions you can take to lower the CPI of your next prototype. Hyper-casual games have captured the mobile games industry's interest Hyper-casual games are now the most downloaded genre in mobile gaming worldwide, accounting for 31% of all installs, according to data from SensorTower. 4 GB per month in 2019, with a corresponding. 5 – $6 per 1,000 views. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. . The article discusses general approaches to design interesting games, and then projects that knowledge on hyper-casual genre by considering its peculiarities. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. (CPI). The most important thing when creating a hyper-casual game is the core gameplay and how much novelty you bring to the market when prototyping your game. Publishers usually have strict metrics they want hyper-casual prototypes to meet. Hyper-casual CPI - how important is it. For you to understand it better, these metrics represent the marketability power of your concept. August 11, 2021 · 5 min read We’ve been getting our research on, and looking into the metrics behind successful hyper-casual games. This lowers the entry barrier for developers and consequently raises competition in the genre. Thank you very much Max Siamenau for taking up a very pertinent and timely issue! "Actualization of social problems through games" Vir Games…CPI (cost per install) = CPM (cost per 1000 impressions) / IPM (installs per 1000 impressions) As ironSource agrees, a corner stone for making a hit hypercasual game is to reduce CPIs by increasing IPMs (installs per thousand impressions). We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. The Puzzle category of Casual games is the brightest star on the chart, it brings a mind-blowing $4. eCPM. Looking at where the most time is spent playing these games per global region, Europe and Asia Pacific currently both dominate the top spot. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetization strategies in 2022. How to calculate CPI, CPC, eCPM and more. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. On a serious note, a 68% increase in median CPI on iOS is partly seasonal, but it’s also a sign that the hyper-casual market is maturing. 3 is considered good. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. Như mình đã nói ở trên, Hyper-casual rõ ràng không phải cuộc chơi cho tay mơ. UPDATE: We’ve released a new benchmark report here for 2022. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. Read the original Tenjin and GameAnalytics report here. Hyper-casual games have massive addressable markets which all do not differ much. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Although popular with both genders, women spend more time playing hypercasual. 41. Post-ATT, Android was more cost-effective for casual games with a CPI of $0. These games, characterized by. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Brazil’s low CPI potentially makes the market a priority for. 4S Games turns Camo Sniper into a chart-topping puzzle game with Supersonic. We've amassed over 18 million downloads and signed 8 Major Mobile Publisher deals. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. The top 25% of these games make an average of $0. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. 50 is considered too high. 14, 2021 /PRNewswire/ -- Hyper-casual. 059 follower su LinkedIn. Due to the large audience size, small game development studios like Umami don’t need large marketing budgets to. 10. Hyper casual games are competing on price (no cost), so to get play time you have to be everywhere. 42 on iOS and $0. Compared to 2021, the number of prototypes released in 2022 increased almost tenfold. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. By Sunny Cha 2018-12-17 December 7th, 2022 Reports. The study includes data on CPI, a comparison of Android and iOS marketplaces, retention, and more. For hyper-casual creatives, choosing the right gameplay to show is key. Hyper-casual games are meant to be accessible and easily understood by the masses, which is why you’ll target a broad audience during the soft launch. In 2022, they reached almost 90 billion, which is 6 billion more than in 2021. In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. 5 (tier 1 countries) Now that your ASO is in place, we can. What are the differences between puzzles and hyper-casuals regarding player retention, CPI, and audience? Puzzles demonstrate a higher retention rate compared to hyper-casual games. 5 to 4% for games in general; CPI: from 0. Rastgele film önerilerinin yeni bölümüyle karşınızdayım. September 18, 2020. It refers to the percentage of returning users who have played your game over a period of time since installing it. As for targeting, hyper-casual games are meant to be accessible – so you need a large user base to scale quickly and profitably. This relatively untapped market is starting to give hyper-casual developers the opportunity to continue creating engaging core mechanics, while benefiting from hybrid monetisation. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. The old formula: ‘Launch a game with great metrics in. Monetization. A low CPI (under $0. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. We’ve gone ahead and mapped the icon and screenshot hex values onto colour wheels. NEW DELHI, Oct. 2) The designer adds these colors to the Accessible Color Matrix. My Hybrid-Casual GamesHow to improve ad performance using creative and site dataWe are excited to be attending Pocket Gamer Connects in London on Jan 23-24 2023! Do you want to connect at the event? Reach out to Heelin Kang, Customer…Mood Games grows Traffic Jam Fever into a profitable idle clicker hit with Supersonic. The best strategy for evaluating marketability potential. The works of Steve Jobs, NEXT software, and Alan Kay laid the. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. The country’s average CPI for hyper-casual games on iOS is. 3 in December 2021 to $8. Keeping these. . Hyper-Casual Benchmark Report 2021. 50 CPI, 35% D1 retention, and 8% D7. 96 to $1. Duration. CPNU: cost per new user, your marketing spend divided by the number of users that send a start event in your tracking. We analyzed $48 million of paid installs across 36 countries to give mobile game publishers everything they need to launch, scale, and optimize their hyper-casual portfolios. Dec 13, 2018. In 2022, we found that users heavily downloaded easy-to-play hyper-casual games, with this gaming category driving almost 25% of all downloads of the top games analyzed. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. This is lower than what we saw in the two previous years. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Android has lower retention rates across all casual and hyper-casual games. Also most publishers asks for a CPI (Cost per install) under 0. By unifying spend, revenue, and. The competition will start on October 10th, 2021, and finish on December 10th. 41. City Takeover was launched with a 62% D1 and 66-minute average playtime, but a 39c CPI. 14, 2021 /PRNewswire/ -- Hyper-casual. Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. Changing the mechanic from a simple collection mechanic to a collection mechanic with multiplier gates made our game easier to play and feel more satisfying, which lowered our CPI from $0. To achieve reliable results, you will need around 10k impressions per campaign. Today the so-called hyper-casual market is highly competitive, but there is a clear king of the app store, Voodoo, which recently received $200 million from Goldman Sachs to solidify their place on the throne. You need to know as soon as possible if your game idea has marketing potential. If the CPI is too high and does not decrease during the first 3-4 days, take action before you lose your budget. Join our online game jam, meet experts and publishers, and unite with the other developers to create a hyper casual game proto. Return on ad spend (ROAS) rates increased from. Full Prototype ready for CPI Test 1000 Levels dynamically generated in a smart way Delivery Time. 4. 50 to $0. Of the three subgenres of casual gaming, simulation is identified as the one with the lowest CPI with $0. Hyper-casual puzzle mechanics is implemented referring to System 1 mode. Finally, because hyper casual games are simple in design and mechanics, these games. Cost per install is. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moReport this post Report Report. 4mo. Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a Hyper-casual feel and attractive metrics. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. This button displays the currently selected search type. The 2018 Hyper-Casual Games CPI Benchmark Report. Early testing is the key to success in hyper-casual game development. Vries. Hyper-casual CPI, Ad Spend. Casual mobile games have a very low cost per install (CPI). All 9 0 0 • An examination of CPIs from Q4 2019 to Q1 2020The quick way to find the LTV for Mobile Games. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. Using ASO and mobile A/B testing. 20 while iOS rose $0. For hyper-casual and hybrid videos to succeed they need to follow the key CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics and topics. Casual gaming app CPI worldwide 2019-2023. Once you’ve found your breakeven point, “then we start pouring a lot more traffic in order to feed the waterfalls to do the monetization tests, iterations, AB tests. This is possible if the key metrics (retention and CPI) are met, which is tough to achieve. Additionally we will see the reports on what you should pay attention when analyzing a game of the hyper-casual genre. Jobs People LearningThe CPI is > 1$ so too high to get picked up by a publisher. 4. By unifying spend, revenue, and. The CPI is > 1$ so too high to get picked up by a publisher. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. #3. 02 (tier 3 countries) to 0. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. 28. 32 and <0. In fact, it creates the illusion of solving a problem and the illusion of a puzzle. Even though marketability tends to be lower than other hyper-casual genres with an average CPI around $0. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. This button displays the currently selected search type. Bringing transparency and insight into your mobile marketing. In Q4 2022, the median CPIs have risen to record heights of $0. IGA (In-Game Advertising)Stacky Dash reduces CPI 37% and reaches top 5 in 28 countries with Supersonic. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. Unlocking CPI with the right creative. [3 Key Points for Hyper-Casual Game Background Design] Background emphasizing the main characters and objects. August 22, 2023. Jobs People LearningTo take two examples from this year, Run Rich 3D was launched with a 12c CPI but a 5% D7. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. CPIs & ROAS. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Compared to 2021, the number of prototypes released in 2022 increased almost. PlayDucky has shared an interesting article on how to predict the success of a hyper-casual game. 06, respectively.