Features. Postal addresses are calculated fields. Adobe Campaign helps you use automation to match the best offers and messages to the right people. When defining the audience, select the desired option from the Trap insertion mode tab. See Adding fragments and content components. Use direct mail and other off-line channels within your omnichannel marketing programme and use templates to define which customers are best suited for direct mail. In the Direct Mail file, we can also include instructions that will inform a fulfillment agency as to which recipients receive which versions of a print. Features. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. To configure a delivery template, carry out the following steps: Open the Campaign Explorer. In field, select email. 1. Across the federal landscape, agencies can better optimize their promotional efforts to drive greater online engagement. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. The output file of a direct mail delivery is. Most of the other inputs on the page will be dependent on which tables you choose. About direct mail; Return to sender; Creating the direct mail; Defining the direct mail audience; Defining the direct mail content;Learn how to create a direct mail delivery With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Go to Resources > Content templates & fragments and click Create. You can now create a direct mail message inside a campaign. The goal of the direct mail delivery in Adobe Campaign is to generate an extraction file that includes addresses fields, such as first name, last name, street name, town city, state zip. Content from scratch, to start fresh: click the Create button. Transcript. Adobe Campaign helps you personalize your customer’s experience by. Recurringmails allow you to send the same direct mail mu…Discover the main specificities of the direct mail channel in Adobe Campaign. Refer to the following video for the detailed steps. Create a Direct Mail. Keep direct mail in your marketing mix. You can create, personalize, and preview messages in the Email Designer. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Create a new integration to Adobe Campaign Service in Adobe Developer and configure it. . View all features. Create beautiful, personalised and responsive emails in a variety of ways whether you. Data is passed between the channels. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. In case you have any questions after watching this video, please feel free to post them below or reach out through the community Q and A. Features. Recipients whose address is quarantined are excluded by default during delivery analysis, and will not be targeted. For each segment: Fill in the Segment code field: manually enter the desired date and time for sending the message. Content creation. You can also build fully customizable and real-time reports for improved insight on your deliveries. Use Journey Optimizer to build and deliver connected, contextual, and personalized experiences to your customers. Automate your campaigns based on customer engagement. View all features. For direct mail deliveries, traps are added during extraction and mixed in the output document. For direct mail deliveries, traps are added during extraction and mixed in the output document. Customer-selected channel(s): The third Customer-selected channel may beImprove your email marketing with personalised and contextually relevant messages. Web application types are selected during creation. Features. SOLVED Direct Mail Seed Addresses. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Because their campaigns can contain anywhere from 40 - 75 seeds, I would like to create a subfolder(s) under Seed Addresses, load all the seeds under that subfolder, and then be able to use the "Edit the dynamic condition" under Seed Address tab to pull the seeds in during deployment. To configure data extraction, apply the following steps: Specify the name of the output file: this name can contain variables, inserted. 1 year experience with Adobe Campaign. Adobe Campaign allows you to export your lists directly in a file for future use. 00" (etc. Keep direct mail in your marketing mix. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. If the delivery table is an external table, you will need to make additional configurations. In a cross-channel campaign, a single marketing communication uses different channels. Channel means distinct modes of communication between Customer and Recipients through email, mobile app, SMS or Direct Mail. For the avoidance of doubt, this Product Description does not apply to Adobe Campaign Classic offerings. Insert content components and fragments in the structure components. But I am failing to export the fields of the broadlog schema. Improve your email marketing with personalised and contextually relevant messages. The personalization elements are inserted in the message body. Identify your delivery with a label, code, and description. Email marketing. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. This can be a direct mail that is used just once, or it can be a recurring direct mail. So this script doesn't solve my case. Features. Visit VistaPrint. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. This can be a single send email and sent just once, or it can be a recurring email. The Content management activity is accessed via the Tools toolbar of the workflow diagram. Simple way is to keep your column as a string and then to use an enrichment activity right after in order to create a new column derivated from this one and apply the expression ToDouble(yourColumn). The user will need to provide a trimmed version of the API response sample JSON format so that Adobe Campaign can determine exactly which array the user is interested in using. Features. Channel means distinct modes of communication between Customer and Recipients through email, mobile app, SMS or Direct Mail. Errors detected during this step must be corrected before being able to proceed further. 2. I have a direct mail campaign in ACC. IBM Unica Suites, Adobe Campaign Suites, Tableau, Cognos, Business Objects, SQLAdobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Then, I went back to Mathieu for 16 top back-office features needed for effective direct mail campaigns. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Choose an out-of-the-box HTML template. Mautic. The information also appears on the campaign dashboard. To monitor a transactional message, you need to access the corresponding execution deliveries. Adobe Campaign Standard; Get started. Steps to generate the file are: Create the delivery. To configure data extraction, apply the following steps: Specify the name of the output file: this name can contain variables, inserted via the personalization button to the right of the field. Create, configure and send your first campaign. Experience League Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery. As such, the "address" field in the quarantine field maps to the nms:recipient email(@address) field. Interest 4 – > Block 4. Keep direct mail in your marketing mix. Features. For more on this, refer to this page. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Specific information on how to create and configure each communication channel is available in these sections: Creating an email; Creating a SMS; Creating a direct mail delivery; Creating a push notification. Using content manager in a delivery lets you offer input or selection fields to the operators in charge of content creation. Administration menu. In the Email Designer interface, when you select an element and display its settings on the side panel, you can customize the inline attributes and their value for that specific element. Defining the direct mail content | Adobe Campaign Campaign and Microsoft Dynamics 365 Campaign and Adobe Experience Platform Adobe Experience Platform Sources. Learn how to create, format, and execute a direct mail delivery. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video. In short, segmentation, targeting, and metrics might be affected in. The type field allows you to select a quarantine of DM, so I'm trying to make it work with the Out of the box table. Planning. Discover the main specificities of the direct mail channel in Adobe Campaign. Developer. Keep direct mail in your marketing mix. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. Learn how to create, format, and execute a direct mail delivery. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Key Takeaways: An email service provider allows brands to run email campaigns at scale. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. An import template is available under Adobe Campaign > Resources > Templates > Import templates > Update Direct Mail quarantines and delivery logs. For you to use this with direct mail you will likely need to extend the schema. These messages are designed and sent though deliveries, and can be personalized for each recipient. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Currently only Gmail, Yahoo, FairEmail, and Mail. You can use this capability not only for targeting and campaigns, but also for metrics. Advanced or Enterprise. View all features. You can also add a Description in the corresponding field and edit the image displayed on the email thumbnail in the lists. Thus, Adobe Campaign will be able to synchronize the profile and delivery data with the information returned by the provider. Keep direct mail in your marketing mix. Some of them are simple warnings, but others can prevent you from sending the message. For more on this, see Installing Campaign Classic standard packages. Add structure components to shape the email. This user guide contains videos and tutorials on the many features and capabilities of Adobe. Manage seed and proofs in an email. Creating, editing, and publishing content can be automated using a workflow configured via the Adobe Campaign client interface. The Email delivery activity allows you to configure sending an email in a workflow. Right-click the newly created plan and select Create a new ‘Program’ folder. The customer receives communication through multiple channels based on, for example, their interaction with the previous communication. For more on delivery templates, refer to this section. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Adobe Campaign Managed Cloud Services. If a company’s technology is siloed, they. You can duplicate and configure the Deliver by direct mail (paper) built-in template. With first-class email, mobile and inbound-outbound channel fusion capabilities, Adobe Campaign can automate the creation and execution of mobile, social, email and offline campaigns. Keep direct mail in your marketing mix. This use case presents an example of email and direct mail sending from a workflow. The Adobe Campaign Enhanced MTA (Mail Transfer Agent) provides an upgraded sending infrastructure allowing for improved deliverability, reputation, throughput, reporting, bounce handling, IP ramp up and connection setting management. The Content definition screen is specific to the direct mail channel. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. View all features. Discover new features, improvements and fixes coming with Campaign Standard 23. Get started with profiles. The problem is the Direct Mail content editor don't let me to include a Landing Page link, neither let me to export the PKey profile atribute. Learn how to create, format, and execute a direct mail delivery. Keep direct mail in your marketing mix. Adobe Campaign provides capability to use tracking pixels to track email opens. For more details on the different delivery failures you can encounter, and how to solve them, refer to this page. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Some time when you try to copy a delivery activity from campaign-A and paste it in Campaign-B, then issue will happen. This can be a direct mail that is used just once, or it can be a recurring direct mail. If needed add a description. Hi @Heku_ ,. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. As with digital marketing, a single mailing does not make a campaign. Only one channel can be used for each event configuration. It serves as the point of contact where you may access your customer data and profiles. Creating direct mail deliveries; Use delivery templates. Use monitoring and reporting tools. See full list on experienceleague. In the message content editor, click Preview. Create an email in a journey or a campaign. Get an overview of the direct mail delivery feature and how to perform basic tasks to optimize the delivery process. Click the To link. For direct mail deliveries, traps are added during extraction and mixed in the output document. To enter the connection settings specific to sending SMS messages, please contact your SMS service provider. HI Craig, I'm asking because I assumed that quarantine can be used for Direct Mail as with all the other channels. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Learn how to create, format, and execute a direct mail delivery. I have a direct mail campaign in ACC. The email archiving system (BCC) changed with Adobe Campaign 17. They make up a library of generic functions that can be enriched. For the avoidance of doubt, this Product Description does not apply to Adobe Campaign Classic offerings. If you’ve read those, you’re well on your way to launching an. If you are upgrading from an older build and were already using email archiving capabilities, you must upgrade manually to the new email archiving system (BCC). Channels: Three channels included: e-mail, direct mail, and one more of Customer’s choosing, which may not be changed without Adobe’s prior written approval. Campaign Classic Learn & Support User Guide Tutorials Creating Direct Mail Deliveries in Adobe Campaign Classic Get an overview of the direct mail delivery. Send it via Campaign: perform your direct mail within a campaign workflow and add a Transfer file to send the file via FTP for example. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Design email delivery content. tab to paste your HTML content. Connecting email & customer experience: Adobe Campaign & direct mail, call centres and surveys. Guides. FanOne marketing integrated direct mail & their call centre sales staff within Adobe Campaign. Campaign Standard message preparation analyzes the target, the personalization and the validity of the message. They make up a library of generic functions that can be enriched. I can use the function ToString on the field but it still displays as 0. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. If the delivery table is an external table, you will need to make additional configurations. A single interface provides you with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications. Create a new delivery, for example from the Delivery dashboard. 7 out of 10. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. Planning. You can update the creative directly in the campaign workflow and it will update the template in the delivery template Resource folder. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Campaign workflows. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Back to Adobe Campaign Learn . Be prepared to send multiple waves and do A/B testing in order to get the full benefit of your mailing database. Pre-configure your data so that it perfectly aligns with the fields used by your direct mail provider. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial: Creating Direct Mail Deliveries. SOLVED ACS - Include a Landing Page link in a Direct Mail delivery. View all features. Interest 1 – > Block 1. Send and validate proofs. The Direct Mail channel allows you to extract a segmented list of. You must now. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. In fact, according to respondents to an Association of National Advertisers survey, direct mail has an ROI of 112%, compared to an ROI of 93% for email. This activity must always have an inbound transition which contains the data to be extracted. Send it via Campaign: perform your direct mail within a campaign workflow and add a Transfer file to send the file via FTP for example. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. The email marketing. Adobe Campaign delivers marketing tools for email, search, mobile, video, and more in one comprehensive interface for better campaign management. Validate & activate the direct mail campaign. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Defining the header and footer. View all features. . In the Direct Mail file, we can also include instructions that will inform a fulfillment agency as to which recipients receive which versions of a print. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience. Campaigns › Send a retargeting campaign › Send a recurring birthday campaign • Communication channels in Adobe Campaign Classic › Send a direct mail delivery Objectives After completing this course, you will be able to: • Explain the features and capabilities of Campaign Classic • Navigate through the Campaign Classic UILearn how to create, format, and execute a direct mail delivery. The extraction files are created via a special workflow which, in a default. The recipient profiles must contain at least their names and postal addresses. • A minimum of 1+ year relational database skills. Learn how to create a direct mail surface. One. Communication channels. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Channels: Email, Push, SMS, Direct Mail, Call Center & Social. Campaign workflows. Once the workflow has been configured and data sent to your storage location, you need. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. The activities in this tab are detailed in the Action activities section. Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages, and in-app messages, and designing your app to integrate with Campaign using our mobile SDK. For direct mail deliveries, Adobe Campaign operators can view the extraction file before it is sent to the router, and if necessary they can change the format and re-launch. Its orchestration engine provides for rich multi-touch marketing programs with a core focus on batch-based driven journeys. The different Adobe Campaign admin operations are carried out via the Administration menu accessible when clicking the Adobe Campaign logo in the top-left-hand corner. This allows a message to be formatted automatically: email, mail, SMS, web, etc. To configure a delivery template, carry out the following steps: Open the Campaign Explorer. A tab is added to the seed addresses to define the adequate fields, as shown below: In this case, to add seed addresses to the delivery, enter the adequate fields directly in the matching tab, or import. If this is the scenario, try to avoid copy pasting delivery activity from one campaign to another campaign, and instead of this create a delivery template and create a new delivery activity in the. Learn how to create, format, and execute a direct mail delivery. Real-time Customer Insights & Engagement – An integrated profile fuses live data from all sources across customer touchpoints, including behavioral,. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. The Campaign Global report is divided into different widgets detailing your campaign’s success and errors. adobe. Select the execution delivery of your choice. Premium bears a closer resemblance the old Neolane product, delivering the complete package for marketing automation. Interest 2 – > Block 2. Created for: User. Delivery statuses. See Return to sender. Have a multichannel mark. License Metric. Communication channels. This is exporting data in a flat file with different data getting picked from the broadlog and data linked to the broadlog schema. Adobe Campaign. Direct mail channel; In App channel. Click the Templates tab. Test delivering AMP emails to specific addresses appropriately configured. The goal of Direct Mail Delivery in Adobe Campaign is to generate an extraction file that includes address fields, such as first name, last name, street name, city, state and zip code. User. The open source edition is community supported. Specific information on how to create and configure each communication channel is available in these sections: Creating an email; Creating a SMS; Creating a direct mail delivery; Creating a push notification. It is possible to insert a personalized URL into the extraction file. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. Adobe Campaign’s message editor integrates an Anti-spam analysis which allows you to score emails to determine whether a message runs the risk of being considered as spam by the anti-spam tools used upon receipt. Keep direct mail in your marketing mix. Features. Learn how to create, format, and execute a direct mail delivery. These CRM connectors enable you to synchronize contacts, accounts, purchases, etc. Click New in the toolbar to create a new delivery template, or Duplicate an existing template. Five communication channels are available in Adobe Campaign: Email, SMS message, Push notification, In-App message and Direct mail delivery. Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. In the Resources folder, select Templates then Delivery templates. 12. Tip: Message tracking is enabled by default. Earlier it was creating email delivery template only. Work with Campaign and Target, Integrate Campaign and Target, Personalize Email Images in Real-Time video (step 3) Adobe Analytics. Create a direct mail delivery and select the service provider created in Step 2: the cost categories are displayed automatically. For each campaign you can approve the delivery target, content (see Approve content) and costs. See Transfer file. See Approve an extraction file. Solved: Hi, I'm trying to find how I can access the export file from a Direct Mail, in order to send it automatically (with a workflow) to a - 313824. Email creation. I can see there are "windowing" or. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. A continuous delivery creates a SINGLE delivery and delivery logs (broadLog) and tracking logs, that reference that one delivery, are added each time it executes. View all features. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. When the import is done, Adobe Campaign automatically performs the. Discover the main specificities of the direct mail channel in Adobe Campaign. Each per. Adobe Campaign is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. The delivery channels supported are email, direct mail, mobile and mobile application. The Direct mail delivery activity allows you to configure sending a single send direct mail or a recurring direct mail in a workflow. What I'm not sure is what should be added in the "address" field of the quarantine. Discover the main specificities of the direct mail channel in Adobe Campaign. Insert content components and fragments in the structure components. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. In the Properties section, edit your Campaign’s Title and Description. Go to the Campaigns tab and select the Web Applications menu. Connecting email & customer experience: Adobe Campaign & direct mail, call centres and surveys. After logging in, we see a form requesting an action on the delivery. The direct mail provider will then be able to retrieve that file and proceed with the direct mail delivery. Learn key steps to configure Journey Optimizer. Global concepts on delivery creation are presented in this section. The MQC is familiar with marketing campaign tactics such as multi-touch, life cycle, and reactivation. In the Resources folder, select Templates then Delivery templates. How? Learn how Adobe Campaign can help you seize opportunities that many brands have given up on. Here are the main steps to create and design an email content from scratch using the Email Designer: Create an email and open its content. Adobe Campaign lets you produce files to mass deliver personalized. View all features. Understand how direct mail works in Adobe Campaign and learn how to create, format, and execute a direct mail delivery through this interactive how-to video tutorial on: Create Direct Mail Deliveries. Features. Email deliveries can be created: In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message. The amount of profile information that will be included for each recipient is defined in the Defining the extraction screen. Click the Create button. Configure deliveries for A/B testing. This feature is available in Adobe Campaign through the CRM connectors dedicated package. For each targeted profile a new line is added in the extraction file. Email Management Email Management AI-powered emails; Dynamic content; Email creation; Email deliverability. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. Automation. About direct mail channel; Create a direct mail delivery; Define the direct mail content; Validate; Use delivery templates. Adobe Campaign operators in. When creating a direct mail campaign, Journey Optimizer automatically generates a file containing all the targeted profiles and selected data, such as postal addresses and profile. Click inside a text block, click the Personalize icon from the contextual toolbar and select Insert content block. Features. Creating the direct mail Create a new direct mail delivery. View all features. Hi All, within a delivery template folder when I am clicking on New button, it creates a Direct Mail delivery template by default instead of an email delivery template. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting. Built for easy integration. Click the Add button. Customer data management. Cross-channel workflows. Discover the main specificities of the direct mail channel in Adobe Campaign. For on-premise installations, follow the steps below to configure Inbox rendering. FanOne marketing integrated direct mail & their call centre sales staff within Adobe Campaign. Features. A customer might respond better to a direct mail campaign than an email campaign, but they keep receiving emails. AMP for Email is a new open-source format that enables developers to create dynamic and interactive emails. See Editing the email structure. Recurring emails allow you to send the same email multiple times to different targets over a defined period. Adobe Campaign allows you to check how your deliveries are performing through a set of built-in real-time indicators. SMS and push notifications, social media and even direct mail. The coupling between offline and online is interesting because some clients would rather order online, but prefer to view product offerings on paper. Features. In the file I am successfully able to export different fields of data linked to broadlog schema. Workflow activities are grouped by category. Automatically trigger personalised messages in real-time depending on how each customer interacts with your brand. How? Learn how Adobe Campaign can help you to seize opportunities that many brands have given up on. The Email delivery activity allows you to configure sending an email in a workflow. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data. Configure the delivery template. Adobe Campaign v7 is a campaigning tool built for traditional marketing channels such as email and direct mail. In programs and sub-programs, you can add campaigns. In the Delivery wizard, go to the 'Content' section and click on the 'Advanced' tab. Adobe Campaign Standard - Overview. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. If this is the scenario, try to avoid copy pasting delivery activity from one campaign to another campaign, and instead of this create a delivery template and create a new delivery activity in the campaign and call the created delivery template. that would actually send the e-mails. Specify a recognizable label and select the following parameters to be able to use this template in emails: Select Shared or Delivery from the Content type drop-down list. Features. Keep direct mail in your marketing mix. Decision management. In the file I am successfully able to export different fields of data linked to broadlog schema. Keep direct mail in your marketing mix. Learn more from Adobe. Hello All, I'm trying to add a feedback loop for the Direct Mail channel. While it meets similar use cases as Adobe Campaign Standard and Adobe Campaign Classic, it can also support real-time, 1:1 personalization and offer decisioning across audiences, channels, and screens. See Transfer file. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email.